Select Projects
Universal Music Group
Young Pros concepted and executed a city-spanning social campaign for Universal Music Group celebrating the launch of the new UMusic Merch shop in Madison Square Garden. Filmed across New York City, the campaign captured the many ways native New Yorkers—from different boroughs, backgrounds, and generations—connect through music.
Party People with Brie Larson & Courtney McBroom
It’s more than a cookbook. Young Professionals designed the branding and visual identity for Party People — a guide to celebrating all of life’s moments. By Academy Award winner Brie Larson and celebrity chef Courtney McBroom.
Gotta have Grit
Creative direction, album packaging, merch design, and promotional assets for “GRIT” — the new studio length album from Los Angeles’ Frankie Bird. The Young Pros handled ideation, production, and implementation of this cherry red bombshell of an LP.
In Favor Of (Us)
Branding and website design for Jill Spector’s creative agency — In Favor Of. Specializing in textile construction and costume design, IFO’s branding needed whimsy, vigor, and a hint of 80’s lore.
Light, Lively, Le Moné
The lighter, livelier, lemon apéritif. How to make a cocktail feel both celebratory and perfect for any occasion? Throw a dinner party. Or a pretend one at least. Our editorial photoshoot for Le Moné framed their perfect spritz as the drink you reach for when you say “Cheers!”
Nothing for the Group.
The Young Pros built the branding, identity, and website for Nothing for the Group — a DC-based dramaturg practice and widely-accoladed newsletter. With thousands of subscribers, bylines in the NY Times, and a unchallenged stronghold in the theatre industry, NFTG deserved something bold, bright, and timeless.
Building With Jamie.
What started as a monthly newsletter from film producer Jamie Patricof evolved into a lifestyle brand — but with no visual identity. Enter the Young Pros. With Jamie. has featured interviews with such esteemed guests as Hillary Clinton and Kamala Harris, charitable pursuits like North Carolina hurricane relief, and food reviews for restaurants spanning the globe. Jamie wanted something understated, modular, and bold. the Young Pros wanted something impactful, timeless, and buildable.
Natural Hour Brand Development
The Young Pros were tasked with developing the branding and identity for NATURAL HOUR — a new wellness bar opening 2025 in Studio City, California. With a strong focus on Mexican-American speciality foods and aesthetic, the identity needed to feel somehow both earthy and ethereal.
Paula Mejía Personal Portfolio
How to create a personal portfolio for an award-winning journalist whose prose has spanned wine, monster trucks, and your favorite episode of I Think You Should Leave? Not entirely sure, but I think we nailed it.
DEUX Editorial Photoshoot
Young Pros produced a photoshoot for DEUX — a buzzy sweets brand based in Los Angeles. Featuring their bestselling flavors and treats, we wanted to highlight the all natural ingredients, fun flavors, and whimsical brand elements.