Select Projects
Universal Music Group
Young Pros concepted and executed a city-spanning social campaign for Universal Music Group celebrating the launch of the new UMusic Merch shop in Madison Square Garden. Filmed across New York City, the campaign captured the many ways native New Yorkers—from different boroughs, backgrounds, and generations—connect through music.
Gotta have Grit
Creative direction, album packaging, merch design, and promotional assets for “GRIT” — the new studio length album from Los Angeles’ Frankie Bird. The Young Pros handled ideation, production, and implementation of this cherry red bombshell of an LP.
Light, Lively, Le Moné
The lighter, livelier, lemon apéritif. How to make a cocktail feel both celebratory and perfect for any occasion? Throw a dinner party. Or a pretend one at least. Our editorial photoshoot for Le Moné framed their perfect spritz as the drink you reach for when you say “Cheers!”
DEUX Editorial Photoshoot
Young Pros produced a photoshoot for DEUX — a buzzy sweets brand based in Los Angeles. Featuring their bestselling flavors and treats, we wanted to highlight the all natural ingredients, fun flavors, and whimsical brand elements.