Music is Universal.

Music is Universal.

Young Pros concepted and executed a city-spanning social campaign for Universal Music Group celebrating the launch of the new UMusic Merch shop in Madison Square Garden. Filmed across New York City, the campaign captured the many ways native New Yorkers—from different boroughs, backgrounds, and generations—connect through music.

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Limited Series. No Restocks. No Repeats.

Limited Series. No Restocks. No Repeats.

Young Pros helped bring Limited Series to life from the idea: when something burns out, maybe it was meant to? We handled the brand identity, product design, product photos, editorial worldbuilding, and e-comm website to match that energy — clean but ephemeral, intentional but not too precious. Get ‘em before they’re gone.

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