Music is Universal.

CREATIVE DIRECTIONPHOTOSHOOTPRODUCTIONCASTINGVIDEO DIRECTION
Written By Faye

Young Pros concepted and executed a city-spanning social campaign for Universal Music Group celebrating the launch of the new UMusic Merch shop in Madison Square Garden. Filmed across New York City, the campaign captured the many ways native New Yorkers—from different boroughs, backgrounds, and generations—connect through music.

Young Professionals managed end-to-end production, including casting, directing, photography, asset management, and post-production producing, delivering a comprehensive suite of video and photo assets for digital launch.

Director: Hadley Rosenbaum
EP: Max Webb
Producer: Ditte Ravnild
Creative Director: Emma Reed
DP: Quinn Thomashow
Photographer: Hadley Rosenbaum
1st AC: Truman Hanks
Gaffer: Shelby Coley
Prod. Designer: Jackson Cashman
Casting: Hadley Rosenbaum and Ditte Ravnild
Stylist/PA: Alexandra Rosenbaum
Stylist/PA: Mira Kaplan
PA: Leggy Henderson
Editor: Rebecca Dearden
Colorist: Kevin Shanmugam
Sound Design/Mix; Nick Das
VFX Artist: Hamish McLean
Production Company: Young Professionals

Faye https://fayeorlove.com
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